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The content presented is for educational purposes only and is part of a project for my Public Relations and Advertising studies at the University of Southern California (USC). All material related to the CAVA brand was created exclusively for this project. I do not have any affiliation with, nor am I employed by, any of the brands or entities discussed in this presentation. The views expressed are solely my own and do not represent the official positions or opinions of USC, the brands mentioned, or any related organizations. All trademarks, logos, and brand names used in this presentation are the property of their respective owners
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This content was originally written by me and subsequently enhanced with the assistance of artificial intelligence (AI) tools.
Gather Like the Greeks: Bringing Thanksgiving Home
Our Founder’s Story
CAVA is grounded in the Mediterranean way of life, where food is at the heart of culture and connection. Ike Grigoropoulos, Chef Dimitri Moshovitis, and Ted Xenohristos have known each other since they were six, often goofing off in their Greek church’s Sunday School before heading home for a big Sunday lunch. Picture slow-roasted lamb, lemony potatoes, lots of olives, and bowls of creamy tzatziki—meals where hospitality and generosity ran through their veins.
Growing up as sons of first-generation Greek immigrants, they learned that making room at the table for everyone wasn’t just a tradition—it was a way of life. Later in life, they wanted to share that feeling with everyone. Along with co-founder Brett Schulman, they opened CAVA in 2010 to bring the flavors, warmth, and generosity of the Mediterranean to a fast-casual dining experience. At CAVA, food isn’t just fuel; it’s connection, comfort, and joy in every bowl
Thanksgiving Flights and Loneliness
We know Thanksgiving can be a tricky holiday. Travel is expensive—flights from cities like LA to New York often start at $300 or more—and the short breaks from school or work make hopping on a plane exhausting or just impossible. According to last year’s research, about 34% of Americans didn’t make it home for the holiday.
For many, Thanksgiving can feel isolating. Scrolling through feeds, seeing friends and family together while sitting alone, can make the loneliness epidemic hit even harder. But even if you’re far from home, there’s a way to feel that sense of togetherness.
CAVA Brings Thanksgiving to You
Family doesn’t have to be blood. It’s about the people you love and the moments you share. This year, CAVA invites you to gather your friends, roommates, or coworkers over a warm Mediterranean-inspired bowl. Share a meal. Share a laugh. Share the connection you’re craving.
From November 24th–30th, enjoy 10% off your second bowl with code GOBBLE10. It’s our way of making it easy, affordable, and fun to celebrate Thanksgiving, no matter where you are.
Gather Like the Greeks—recreate the warmth, generosity, and joy of the Mediterranean table, one delicious bowl at a time.
